It's hard to miss the strip in Vegas. Actually, many people would tell you that it's down-right impossible to miss! The reason that the strip in Vegas and many other locations where there are casino games is lit to kingdom come is very simple. They want to draw in crowds and get people excited to go to the casino. And they have found that their main marketing tool is these bright lights, dancing signs, florescent billboards and similar tools. These tools are intended to catch the eye and the attention of players and to entice them to come into the casino. Long gone are the days (if they ever existed) when casino sites used to advertise huge winnings or try to draw people in with promises. Rather, today, they create bright lights and other types of exciting marketing practices that are intended to entice players to come to them.
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